[EXPRESSO] Rental Family (2025) | Gacha Gaijin

Brendan Frasier is back in Hikari’s second feature lenght (the first being 37 Seconds), Rental Family, playing an american actor, Phillip Vandarplough, that has been living in Japan for a lot but now, despite some of his old commercials being very successful, struggles to find work and so takes on menial side roles in various shows and auditions for basically everything.

One day he finds himself hitched to play a role… at a funeral.

Where even the dead isn’t actually dead, just there in classic japanese funeral clothes, happy as a clam.

Turns out he accepted a bit part for an agency called Rental Family, that basically offers actors to impersonate a family member or friend by request, “renting” them for occasional performances, which of course sounds strange to Philipp, but has become a market niche in Japan due to various cultural reasons, including stigmatization of mental illness, meaning instead of going to teraphy, sometimes someone will hire you to be their granpa or soothe their shut-in life by calling you over as a friend to play videogames, among other things.

The company boss, Shinji, invites him on board, as they need a “gaijin” for the catalogue, and Philipp, more out of desperation than curiosity, decides to join them. After an almost botched first job, he gets the hang of it, but when he has to play the father of a japanese-american girl, Mia, for 3 weeks so she can get in a good school, Philipp does find himself more emotionally involved than the “farce” requires…

It’s a canned expression to say “the feel good film of”, but Rental Family does perfectly succeed in that, being inspiring, funny, emotional, and also properly tackle a modern, real problem, the evergrowing societal “loneliness epidemic”, without going for an unrealistic, overly positive ending.

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