Soo…. Blumhouse recent cinematic output that isn’t M3GAN has been quite the slop drop, and Imaginary is not gonna change that, but to my slight surprise, this is not as outright shit as Night Swim, despite both feeling like “january horror film releases”.

This time we deal with the idea of “imaginary friends” conjured up by children, and we focus on a children book’s author, Jessica, married to a musician named Max, that move back into Jessica’s childhood home, with the daughters from Max’s previous marriage, Alice and Taylor, in tow.

As Jessica struggles to connect with her new stepdaughters, keeps having nightmare of her insane father, Ben, and her children book’s characters, Alice finds a teddy bear in the basement and becomes attached to it to a creepy degree, while an elderly neighbour called Gloria approaches Jessica and shares memories of her childhood, which Jessica doesn’t seem to remember at all….

It doesn’t sound original, and it isn’t, ticking every box in the “supernatural horror with children and dolls” category, and since it’s a Blumhouse release, there’s gotta be an overemphasis on jump scares over trying to build some creepy atmosphere, some decent acting lost to one-note characters, and this case a script with some promise that ultimately is bogged down by too much worldbuilding and “Blumhouse claptrap”, so to say.

BUT i’ll say that it does pull a decent little twist halfway through, and the last act shows some creatitivity to the visuals, some ideas that give some needed energy to the trite formula, and it helps elevating it from being a total, predictable and boring shitfest, thought a bit frustrating since there was some potential to it, but instead it’s just a passable, if middling and instantly forgettable supernatural horror film by the ol’ “House Of Blum”.