Tag: basketball

[EXPRESSO] Air (2023) | L’homme d’argent

While i missed in theathers, it happens it was made available on Amazon Prime Video (pretty much immediatly after its theathrical run here), so… we’re reviewing this one too!

While it’s not the first time the story surrounding the cultural impact of the Air Jordan line of sneakers, i didn’t see the One Man And His Shoes documentary (which came out in 2020 and i guess was an antepasta of sorts), so sod it, let’s talk about something that definitely will feel weird to younger generations, as it’s pretty much a film about a line of shoes your uncle had.

Exciting it sounds not if you didn’t grow up in the 1990s (or earlier), i do understand that much.

Despite the name, it’s not the biopic about classic french electronic musical groups, but about the deal between a then unknown Michael Jordan and the newborne basketball division of shoe manufacturer giant Nike, which would develop into the “Air Jordan” line of sneakers, and their cultural impact for sport and footwear,

Directed by Ben Affleck, Air it’s not quite the 2 hours long sneaker commercial you’d expect it to be, but an old fashioned yet compelling biopic underdog story, where Michael Jordan’s almost total absence make sense, as this is ironically not so much about him, but the process and the people that brought upon the phenomenon itself via the mundane realities of conferences, phone calls and so on.

It also has a great period sountrack, which is nice but it’s almost overbearing (and sometimes odd in the way some songs are used), like Affleck’s choice to oversell the fact it’s 1984 by throwing way too many visual references for nostalgia more than establishment, but it’s still a solid, decent film. About your granpa’ (or uncle’) shoes and corporate glorification. 😦

Pubblicità

[EXPRESSO] Space Jam: A New Legacy/New Legends (2021) | Look On My Works, Ye Great Mighty Poo

Let’s get this over with, even if it’s pointless to review, as it’s just a WB corporate flex.

I revisited the original Space Jam just before seeing this, it was a corporate vehicle emphasizing cross brand promotion, spectacle, and references over story, with the “hook” of real life celebrities acting a cliched “inspiring sports film” formula alongside animated characters.

But in retrospect it had some laughs and some self awareness NOT weaponized to just suck corporate cocks in a proud cynical fashion, all the time.

And yes, this is just a new one, a “stand-alone sequel”, make sense since it has been in development hell for 15 years.

It has the same basic premise, with a basketball game deciding the fate of a real life person and the cartoon characters he mets in a new world. Obviously this one swaps Michael Jordan for James LeBron, but also tries to up the ante and modernize it, setting it in a virtual WB-verse where an evil algorhythm-IA has trapped LeBron and his younger son Dom.

Problem is it also quadruples down on corporate bullshit, to the point it’s way longer than it needs just to have countless references using WB owned IPs. Not jokes, references. It also takes itself more seriously for no reason, and it’s often more embarassing and awkward than funny or fun.

This is an official feature length shitpost filled with memes and references (not so much jokes), and while the animation isn’t bad, it’s a stylistically spineless affair, even the older Space Jam had a consistent style to the mixing of live action and animation.

The original was a product of his time as much as this new one is, but even the 1996 movie it’s still better than this specimen of pure corporate public narcistic wanking.

Horrendous.