As they announced via a trailer early this month, we’re gonna have Bonelli, an italian comic books publishing house, give another crack of turning one of their decades long running series into a live action film, with the movie adaptation of Dampyr, a horror comic book series created in 2000 by Mauro Boselli and Maurizio Colombo about the supernatural adventures of the protagonist, a hybrid between a human and a vampire (so, yes, a “dhampir”), set to release very soon in theathers here.

Not only that, this is supposed to kickstart the Bonelli Cinematic Universe, and while to many non-italians readers this sounds like a cheap joke i’m making up…. it ain’t, and from a more marketing-oriented view, it makes sense, as now the time is ripe to give it a shot as audiences are familiar and used to superhero stories and stuff alike.

Still, it sounds hilarious to me to see them still trying to go this route, as if Universal itself tried and managed to cock it up not once, but twice, and in general very few players can do the MCU thing.

So it’s worth bringing back that the precedents aren’t exactly high in terms of inspiring any confidence or actual committment to any long term plan, as we saw Sergio Bonelli’s publishing house try it more than a decade ago with the live action adaptation of a far more famous italian horror-supernatural comic book series that will ring a bell even outside of Italy.